但如果外面下起了雨，你就不会被提示去坚持你的习惯了。At the same time, you want to pick a cue that is unavoidable.同时，你要选择一个不可避免的提示。Your cue needs to be something that you encounter every day, no matter where you are, what you're doing, or even how you're feeling....
All of these changes are designed to appeal to a new generation of consumers who view food as more than just sustenance. And if Taco Bell can continue to innovate at the same pace, there’s no doubt that it will remain one of the most popular fast food chains in the world. Taco Bell...
Crowdsourcing puts the power in your customers’ hands. Instead of creating the video in-house, you open up the floor for them to create something. You might remember the iconic ‘Crash the Super Bowl’ campaign from Doritos a couple of years ago: Doritos asked fans around the globe to cre...
Walmart used to have them walk up to your car, ask who you are, and then run back into the building to grab your items. They realized this was a time sink for everyone. Now, the app asks you to check in when you’re on your way. It can track you as you make your way to Wa...
Budweiser makes the best commercials. I wish their beer didn’t suck so much. That one gave me goose bumps and made me cry. What a cool story in one minute. In a tie for second would be the Audi Prom and the Taco Bell Old farts and the Doritos goat. All of them t...
“People are in a hurry,” he said, “and they can slip in and get a bit to eat and leave. “The average Taco Bell customer is 23. The bulk are young families. If they went to a regular restaurant, the bill would be several dollars. But at Taco Bell, they can get something to...
In order to get as much as a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. A lot of advertising companies simply release an ad ...
"they require enough of your concentration to prevent you from getting in your head too much, but not so much that you can't complete the task." Buy yourself a big bag of Doritos, a bottle of rosé, and a 1,000-piece puzzle and it'll keep you entertained and, crucially, distracted...
Released June 15, 1981, the self-titled debut from Duran Duran enjoyed massive breakthrough success … in the U.K. Stateside, the band didn’t get much attention, even as singles “Planet Earth,”“Careless Memories” and “Girls on Film” soared up the U.K. chart. It wouldn’t be ...
Successes matter too, of course, and Mukherjee recalls a formative one for herself when she was chief marketing officer at Frito-Lay at PepsiCo: the decade-long “Doritos Crash the Super Bowl” campaign, which aired fan-made ads and is seen as a milestone in millennial-focused marketing. (...