Marketing agencies are excellent cash-flowing businesses that don’t require any capital to start and can scale from comfortable lifestyle businesses to nine-figure companies. To start a marketing agency, all you need are clients and talent to execute the work. While building a marketing agency s...
Among the most typical services that agencies offer, you will find: Digital Advertising Content Marketing Public Relations Search Engine Optimization Some new approaches sometimes work as “helpers” to these traditional services. For example, conversion rate optimization (CRO), a concept coined in ...
There’s a common disconnect between agencies and their clients. In 2015,an IPA studyfound “clear evidence of a widespread breakdown in between agency and client communication.” Specifically,clients feel that agencies don’t understand their world or their customers. Accordingto another studyby RPA...
Fractional marketing agencies offer a unique solution for blogs of all sizes. Unlike traditional agencies with hefty retainers and extensive teams, fractional agencies provide access to experienced marketing expertise on a part-time or project basis. This allows bloggers to leverage the skills o...
Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” The truth is: you shouldn’t listen to some random figure that anyone gives you. The answer d...
As a marketing agency, freelancer, or consultant, your primary goal is to best serve your clients– from delivering high-level strategy and expertise all
5. See if any agencies have specific industry expertise Another factor to consider when comparing marketing agencies is industry experience and expertise. Every industry is unique and requires a tailored marketing approach. After all, a strategy that works for the education industry may not work for...
What are some typical headcount-based investments in marketing?Here are some combinations I consider, based on my work with ~400 agencies worldwide: Under 5 people:At least 0.5 FTE should be doing marketing, and an owner would be involved in sales. ...
Facebook: Marketing Solved or Google SEM Mastermind. Also, check out conferences like Content Marketing World. This event attracts content marketers worldwide, and numerous agencies have booths there. If you can’t attend in person, you can purchase digital passes. Another example is HubSpot’s ...
According to Dalton Zheng, LDN’s CEO, the value of agencies is not only in the provision of creative and marketing services, but also to come up with business-oriented integrated solutions to solve specific challenges faced by the client. In a post-Covid world, agencies need ...