SMS is a standout channel for engaging consumers early, especially with itsnear instant reach and 98% open rate. That’s why it’s no surprise that many brands are making SMS central to their Black Friday and Cyber Mondaymessaging strategies. To help you nail your Black Friday marketing stra...
In the months before the 2024 election,retailers frettedover whether it would hurt sales and the all-important holiday shopping season, which was already facing a bleak outlook due to the shortened time between Thanksgiving and Christmas,among other challenges. Many companiesissued cautious guidancefor...
Sarah Conlisk - Nov 9, 2023 Black Friday Trends Dedicated shoppers have been girding themselves for November 24, the busiest shopping day of the year. The day-after-Thanksgiving extravaganza is marked by long lines, elusive deals, and retail anxiety. That’s why we put together a guide, ...
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However, many of these visitors will be newbies, enticed by holiday promotions or simply the wave of consumerism that sweeps the cyber weekend. Without any information on a visitor’s browsing history, cross-device behavior or past purchases, how do you create unique experience...
Review your SMS marketing data from previous Black Fridays to identify patterns and trends. Examples of questions to consider include: How many SMS messages were sent and what was the open rate? How did SMS marketing affect conversion rates and sales? Which offers or messages were most effective...
To begin with, I’ll discuss what must happen in the 1st couple weeks of October. Although Black Friday doesn’t come until the end of November, the excitement for the Black Friday sales starts picking up in early October. Plus, brands that prepare themselves for holiday sales marketing seas...
Black Friday and Cyber Monday are a chance to make extra sales and revenue for the year. During these days, there’s a surge in shopping activity as many customers are on the lookout for great deals and are ready to buy. It’s a great time to show off your products and draw in new...
Many consider Black Friday the year’s largest shopping day. After all, what better time to buy gifts and presents for the holidays? Your business must take advantage of the greatest offers during the next season. Getting ready early can help maximize revenue and improve client satisfaction. ...
Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for deals online and on social. Now that Black Friday is a months-long event, many brands are already in holiday marketing planning mode. According to Sprout’s Advanced Li...