Tesla’s worst enemy is Elon Musk. The serial entrepreneur has an affliction that many serial entrepreneurs have: Shiny Thing Syndrome. Mr. Musk loves to chase after new challenges and novel projects. Tesla is currently producing 3 different cars, wall chargers, charging stations, electric semi-...
is all slow, arduous trial and error. When your goal is to drive energy efficiency up while driving costs down on a mass industrial scale, there aren’t many shortcuts or late-night inspirations to be had. But now it looks pretty clear who the winner will be. And it ain’t Tesla. ...
Even more important than geography is choosing the right market segment. Tesla was not the first to make EVs but it was the first to make big and pricey premium ones where the high cost of the battery could be absorbed. Many new firms are also aiming at premium SUVs and saloons where ...
Now, the idea of leapfrogging is basically that while in many industries, technologies move slowly and improve through learning, every now and then, a new technology comes along that renders all of that accumulated learning useless. And when that happens, a government push can allow firms in ...
Though Tesla produces fewer vehicles than legacy carmakers like Ford and GM, its valuation has soared many times higher than theirs. In the past 18 months, Tesla’s stock price has more than tripled, pushing its market cap over $1 trillion. Musk controls a healthy chunk of that stock, ev...
Tesla uncovered the principle more than a hundred years ago. Tesla's often compared with Thomas Edison, but he was in many ways Edison's opposite. Edison claimed invention was "1 percent inspiration, 99 percent perspiration" [source: Creativecreativity.com]. Yet Tesla was very much a man of...
Many lithium-ion batteries now use a polymer gel or membrane, although some still use a liquid electrolyte. Some designs, such as those in the first and second generations of the Tesla Powerwall, use lithium combined with nickel, manganese, and cobalt (so-calledNMC batteries) in theirconstructi...
The onslaught of choice around EVs will no doubt amplify Tesla’s fundamental shortcomings, many of which stem from poor design and terrible customer experience choices. In the meantime, the BMWs, Fords, and Kias of the world have arrived, ready to raze Musk’s beleaguered company faster than...
We have decided to include the cash price beforeincentives for every vehicle,as the incentives available vary by location. Many features are the same across the Tesla product range, including much of the interior with its heated, power-adjustable seats,giant touchscreen with apps and games, and...
Many in India, a relatively small and crowded EV market, are skeptical about EVs. Ishan Raghav, the managing editor of the Indian car magazine autoX, said that to win over customers with an affordable EV for mass sales, Tesla would need to price its cars at a "sweet spot" of roughly ...