Your social media strategy should always be data-driven. Aligning your goals to the most relevant metrics will help you track the performance of your strategy and ensure you’re meeting your targets. Here’s a quick overview of the metrics you might choose: Reach. The number of users who...
Not all organic social media posts need CTAs, and too many can look disingenuous. Aim to have a healthy mix of posts with various CTAs, including on the image itself and in captions. Ads should always have clear CTAs to maximize conversion rate. Personalize content Users like to feel that ...
Widely Used Social Media Applications in the United States With an average person in the United States spending 134 minutes or 2 hours and 14 minutes on social media, it is not just YouTube or Facebook that is eating their time. Below is the list of social media applications that are wide...
Beyond raising awareness of your brand, many of the leading social media platforms now allow e-commerce businesses to sell directly to customers through shoppable posts. Instagram alone has over 1 billion users, and over 80% of them use the app to make purchases or to look at ...
Particularly notable are Argentina (4:17), the Philippines (4:16) and Colombia (4:12). 2. Consumers turn to ‘dark’ behavior. Coined in 2012, “Dark Social” refers to nearly untraceable web traffic that comes from internet users sharing content directly and privately with each other, ...
To find expat communities online, search social media for groups based in your new city and seek advice on specialised forums. The best expat networking platforms for people working overseas include LinkedIn, InterNations and Expat.com. Expat communities: what you need to know ...
As a country, the Philippines spend the most time on social media; with a daily average of 3 hours and 53 minutes. The average American spends 2 hours and 4 minutes per day on social media. More than 270 million social media users suffer from social media addiction. ...
It is also dominating the dating app market in many European countries namely theUnited Kingdom, Ireland, the Netherlands, Norway, Denmark, France, and Switzerland. The same goes for many Asian countries like India, Israel, the Philippines, and Singapore. ...
Social media comes in many forms, but all of them are related: blogs, forums, podcasts, photo sharing, social bookmarking, widgets, video, just to name a few. Today, social networking websites allow users to make profiles, upload photos and videos, and interact with friends and family. ...
Here are a few ways to encourage social media users to connect with you: Post consistently When you post every day, your followers become accustomed to seeing you on their feeds and are more likely to engage with what you show them. Be genuine People are more likely to engage with a ...