India has the largest YouTube audience. At least462 millionpeople living in India are YouTube users – that’s around38.4%of the adult reach rate. The USA comes in second on raw user count, but that translates to a much higher proportion of the country. Around77.7%of the entire US popul...
Media-metering panels track TV and online usage of people to analyze viewing behavior. However, panel data is often incomplete due to nonregistered devices, non-compliant panelists, or work usage. We thus propose a probabilistic model to impute missing events in data with excess zeros using a ...
77% of people in America aged between 15 and 35 use YouTube. Interestingly, this statistic is that it is only slightly more than how many adults in America use YouTube shorts. The most significant difference in YouTube usage in America is that more adults use YouTube than other social med...
51% of marketers currently use YouTube, and 59% plan on increasing their use of YouTube, which is the largest percentage of any other social platform. I didn’t grow up as a YouTube kid, so I’ve always wondered: how many people are actually on YouTube? 2.7 billion people globally ...
1. YouTube ad format YouTube provides a variety of ad options with varying pricing points and reach. In general, larger ad spaces and greater ad exposure cost more. The many YouTube ad formats available to you include: Display ads: These ads are embedded within the YouTube page, usually ...
YouTube creators are today’s self-made celebrities—people who have earned an audience by producing videos that entertain, educate, inform, or generally remind us how awesome the internet can be. If you’ve found success on YouTube, there are several options for monetizing your videos and cha...
Self-portrait:If your YouTube channel is focused on you, it makes sense to have a photo of you in your channel art. This is a common route for people launching personal vlogs or brands. In some cases, it may make sense to have an action shot of you doing something that you will be...
How Many People Use Twitter? Twitter has 611 million monthly active users (MAU) worldwide as of 2025. This makes Twitter/X the 12th most popular social media platform worldwide. However, the Twitter user count declined by 33 million compared to 619 million X users. ...
How Many People Use TikTok? As of 2025, TikTok has 1.59 billion monthly users, making it the fifth most popular social media platform globally. That’s a decrease of 100 million users compared to 1.69 billion recorded in Q4 2024. Although widely popular in the United States and other nations...
Using short-form video as a medium lets marketers increase the visibility of their brand and improve their general video marketing strategy. Let’s look at these key YouTube Shorts statistics to see how many people use YouTube Shorts. Resource Contents show Key Statistics Over 2.3 billion peopl...