Shop online or in retail stores and get a feel for how your customers would browse and buy products. Investigate trends in your industry by reading publications, browsing social media, and using Google Trends. During your research, note the biggest brands in the market. What are they doing ri...
The tenders had the same shaggy coating and seasoning as the chain’s bone-in fried chicken, which meant that they were relatively crunchy and very salty. The chicken was tough, and you could pull away strips like string cheese. Both the KFC sauce and Comeback sauce were too sweet. Gravy...
These have now become staple elements of a traditional British Christmas – as has falling asleep wearing your paper crown in a comatose post-turkey fugue. Have a cracking British Christmas You’ll find Christmas crackers at many of Hong Kong’s internationa...
Don’t use too many colors in your logo—it should be identifiable as a single color in a black and white format. Research your target market, use focus groups, and understand the specific cultural or demographic differences that might affect a user’s perception of color. ...
The development of the online meal-delivery industry is a double-edged sword, with potential to both hamper and drive progress towards achievement of the S
in overseas markets. As we approach 2024, we must understand that true localization is key. Opening stores overseas requires an on-the-ground presence, not just running operations in China and promoting food through photos. These panelists have a wealth of experience in localized operations, and...
Not long after in 2020, it was listed on the Hong Kong Stock Exchange, paving the way for international expansion. Its revenue from...
KFC is famous for fried chicken worldwide and starting one franchise business with them will be a profitable idea for you. If you like to start a Kentucky Fried Chicken franchise business then read this business guide for more information.
Colonel Sanders sold his fried chicken recipe to franchisees after being forced to shut down his own restaurant and motel. His first franchisee was Peter Harman, who owned a hamburger shop in Salt Lake City, Utah. Over the years, Sanders persuaded many other restaurant owners to add KFC to ...
What kind of stores do you think they currently buy from? When you’re done with these questions, think about what desires or problems your market has that your brand can help with. 2. Be clear about your brand’s purpose According to the ’Father of Marketing’, Philp Kotler:“Today, ...