In the rest of the article, I’ll explain why and how. Primary vs. secondary keywords Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is the main topic of a page. It’s also the single keyword to optimize a page...
How many keywords should you target? Just capturing the few main keywords for each unique intent we wish to target. Why not save ourselves a ton of time, and greatly simplify our analysis? It’s easy to produce an enormous list of keywords that contains perhaps three or four intents, but...
Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
1. Test how many hashtags to use on Instagram How many hashtags should you use? This is a tricky question because the answer varies wildly. Although Instagram allows for 30 hashtags per post, it’s best to use them sparingly. If you’re including them within your caption, stick to 3 to...
Should You Target Zero-Volume Keywords? It Depends Many people say that searching for and targeting zero-volume keywords is a surefire way to get more traffic, but is it true? Content Refreshing: A Step-by-Step Strategy (Based on Updating 50+ Posts) Learn what content to refresh and how...
It should be the first step when working on a new site. I’ve audited many websites in my career. Over time, I’ve developed a consistent process. In this guide, I share my audit approach. I’ll show you what to look for and which tools help along the way. ...
11 Ways to Find New Keywords for Your Site Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here. Keyword Research13 min read Keyword Analysis for SEO: What It Is & How to Do It ...
A meta description should include a concise, engaging summary of your page that highlights its key value or purpose. It should answer users’ intent, include relevant keywords naturally, and use action words to encourage click-throughs.
There are many ways to generate customer profiles using surveys, customer feedback, and other data sources. You can also use customer persona generators to fill in the data. 1. WPForms Perhaps the best way to create a target audience profile is by collecting user data directly on your websit...
Plus, I’ll share a curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence. What are TikTok hashtags? TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help...