How many keywords should you target? Just capturing the few main keywords for each unique intent we wish to target. Why not save ourselves a ton of time, and greatly simplify our analysis? It’s easy to produce an enormous list of keywords that contains perhaps three or four intents, but...
In the rest of the article, I’ll explain why and how. Primary vs. secondary keywords Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is the main topic of a page. It’s also the single keyword to optimize a page...
Getting serious about search marketing? We'll help you understand what keywords are and how to find them, so you can craft a masterful keyword strategy.
Content similarity compares item attribute keywords and makes recommendations based on how many keywords different items have in common. Recommendations based on content similarity do not require past data to deliver strong results. Using content similarity to generate recommendations is especially effective...
Should You Target Zero-Volume Keywords? It Depends Many people say that searching for and targeting zero-volume keywords is a surefire way to get more traffic, but is it true? Content Refreshing: A Step-by-Step Strategy (Based on Updating 50+ Posts) Learn what content to refresh and how...
1. Test how many hashtags to use on Instagram How many hashtags should you use? This is a tricky question because the answer varies wildly. Although Instagram allows for 30 hashtags per post, it’s best to use them sparingly. If you’re including them within your caption, stick to 3 to...
It should be the first step when working on a new site. I’ve audited many websites in my career. Over time, I’ve developed a consistent process. In this guide, I share my audit approach. I’ll show you what to look for and which tools help along the way. ...
How do I find the right keywords to target on Amazon?Especially new Amazon Sellers may struggle finding relevant keywords to optimize their Amazon Listings. There are many ways ways to about this and the most common ones are:Use Amazon Autocomplete to identify commonly searched terms. Leverage ...
Here‘s a step-by-step keyword research checklist to help you rank for your target keywords. Keyword Research8 min read Boost your digital marketing efforts Get free trial USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 Contact us ...
Since Google is the largest search engine globally, you want to stay ahead of the competition and show up for strategic keywords related to your offerings with Google ads. Advertising on Google and many social media platforms is also known as Pay-Per-Click (PPC) advertising. To choose the ...