In the UK, you could probably count the number of KitKat flavours we have available on one hand. In Japan, there have been more than 200 flavours in 15 years. That’s a lot! Not only do flavours change, but sizes too – the Russian KitKat is smaller than the Bulgarian, and nowhere...
and the Philippines (6.5 per cent). Being in the top-five economies by GDP, Japan is a good country to compare with other so-called developed countries with big economies and high levels of poverty, such as European giants and