Nabisco’s Chips Ahoy! cookies were introduced in 1963. The advertising campaign claimed their taste was as good as homemade. The name is a reference to the “Ships ahoy!” alert used by sailors. #83. Google Pixabay #83. Google - Positive opinion: 71% - Negative opinion: 13% - Neutral...
Nabisco’s Chips Ahoy! cookies were introduced in 1963. The advertising campaign claimed their taste was as good as homemade. The name is a reference to the “Ships ahoy!” alert used by sailors. #83. Google Pixabay #83. Google - Positive opinion: 71%- Negative opinion: 13%- Neutral ...
Interaction: priming the customer for the moment of interaction is a simple way to bring out emotional benefits in a brand name. Here, Chips Ahoy 趣多多 reminds the consumer of enjoying the cookies again and again. Sharing: Coca-Cola has perhaps the most famous example of how to locally desi...