How LVMH is Managing Its Brands on FacebookChristopher Parr
If Julien Tornare were to restore profitability and revitalise the brand, he had his work cut out. There were many positives to build on nonetheless, starting with Zenith’s rich history and the fact it made its own movements (something it did very well) including the famed El Primero – a...
He is the chairman and CEO of LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury goods conglomerate. Arnault has built his fortune over nearly four decades, amassing a luxury empire that includes renowned brands like Louis Vuitton, Dior, and Moët & Chandon with a net worth ...
Predictably, the Loewe partnership brought Karol to the attention of other brands. “Working with Loewe opened the door to everything else happening now. After that, we got invitations from many other designers, fashion magazines and runway shows,” she said. In June, Karol was invited by Jacq...
Masterminding creations at this level also requires in-house wizards, and many brands have strengthened their teams in order to construct even more advanced timepieces. When Van Cleef & Arpels director of research and development Rainer Bernard joined the company from Piaget in 2011, he was one...
A large number of shops can not represent the good development of the brand, and a large number of brands can not represent the development of enterprises. This is a very easy question to understand. However, for many years, most Chinese clothing enterprises still flatter the development mode ...
he created his very own watch for the simple reason he wasn’t content with what he could find in other brands. Like many of us, I am a fan of the design aesthetic of Gerald Genta – the geometric shapes, alternating finishes, integrated bracelets, simple dials, etc. I’ve been low-...
In addition, the makeup team is also an indispensable magic hand. In the international show, many brands have their own exclusive makeup team. Either they have their own brand makeup artists, such as Christian Dior and Chanel, who have mature color makeup series, and absolutely do not fake...
Krinsky said that like many companies, TOV had long been averse to selling directly to consumers because the company didn’t want to compete with its own retail customers. Now, however, it has found that by carefully managing its online offerings and its relationships with its retail customers,...
those brands are run independently. Kering is today a global luxury brand that made over €20 billion in revenue based on this multi-brandstrategy. Within Kering Group are brands like Gucci, Bottega Veneta, Saint Laurent, and many more—the primary operating segments based on luxury and lifesty...