We think a lot about what distinguishes the brands. It’s a real challenge with the big three – YouPorn, RedTube and Pornhub are all ‘the YouTube of porn,’ so it can be hard to distinguish them. But we work hard to do that. KeezMovies is more pornstar personality focused, while...
“Sustainability is a journey, not an end state. It’s about practices, not just goals.” Mytheresa ESG report A greener future With climate change one of the defining challenges of our time, brands will continue to face pressure to reduce the environmental impact of their ...
While not directly applicable to most businesses, it's interesting to note what some major brands have paid for their logos: Nike: $35 (1971) Twitter: $15 for the initial logo (2006), $55,000 for a redesign BP: $4.6 million (2000) BBC: $1.8 million (1997) Pepsi: $1 million for...
Many brands use a hologram or security seal on their boxes. If it looks tampered with or missing, I wouldn’t trust it. 3. Inspect the Medicine I always check the medicine itself. If you’ve used the same brand before, compare its color, shape, or even the smell. Fake medicines might...
From fake social media profiles to email phishing schemes, brandjacking is a surprisingly common issue that can cause real harm to consumers and brands alike. By understanding common types of brandjacking, how they occur, and what you can do to keep your we...
Many marketing plan templates were created long ago for larger businesses and aren’t so relevant to small and startup businesses competing in today’s marketplace where effective digital marketing is essential. Long plans with sections labelled ‘mission and vision statement’ and ‘corporate st...
brands as brands that consumers perceive as originating in their own (a foreign) country, regardless of where they are produced or sourced. Consumers are more favorably predisposed toward domestic than foreign brands, a phenomenon referred to as “domestic country bias” (Balabanis & Diamantopoulos,...
In this article, we'll step you through an effective structure for briefing marketing campaigns to an agency or in-house team that has been used by tens of thousands of businesses in different sectors including financial services, retail, travel and consumer brands. I will also answer some ...
even beyond Huawei devices. We see, especially among gamers, many of them installing the AppGallery app on their devices from all Android brands, in order to benefit from exclusive offers compared to the standard Android experience.”– Dr Jaime Gonzalo, BP of Huawei Consumer Mobile Services in...
Tesco Mobile:This unit has more than five million customers across the United Kingdom. It launched in 2003 as a result of the joint venture between Tesco and O2. These businesses operate as Tesco brands, so they represent non-acquired companies. A Timeline of Tesco Acquisitions The Early Days...