There's a lot of speculation around how long Instagram videos can be in general -- especially since the company is known to change the maximum. Currently, they cap out at 60 seconds. The original State of Inbound video on YouTube is two and half minutes long. How longshouldthe Instagram...
why A/B testing should be an integral part of your Facebook ad strategy, and highlight key elements that you can test within your Facebook ads. By embracing A/B testing, you can make data-driven decisions, improve ad performance, and ultimately drive better results on the Facebook ...
If you’re someone who is frequently asking yourself, “why are my Facebook Ads not performing?”, then this post is for you!In this post, we’re going to go through some of the common Facebook ad mistakes that people make when running Facebook Ad campaigns of their own....
When you set your audience targeting, you’re telling Facebook’s ad algorithm the kind of people they should deliver your ads to. But when you’re too restrictive with your budget, Facebook will reduce your ads’ delivery to an audience that is so tiny that the algorithm can’t gather ...
When you're using your blog to get ideas out in the world, it's important to know how long a blog post should be. Read on to find out!
Will your users be directed to your website's homepage or a specific landing page to help with improved tracking and data analytics? Consider where you intend to send your users from Facebook to increase your chances of retaining them as customers for as long as possible. ...
This speaks to why marketers should track long-term trends with their Facebook reach. What are the different types of Facebook reach? When looking to evaluate your own metrics, you’ll first need to distinguish between Facebook post reach and Facebook page reach. This is where it can get ...
This speaks to why marketers should track long-term trends with their Facebook reach. What are the different types of Facebook reach? When looking to evaluate your own metrics, you’ll first need to distinguish between Facebook post reach and Facebook page reach. This is where it can get ...
You should get an auto-reply quickly. I can’t say how long it will take for Facebook to review your request and respond – the auto-reply says up to 3 days. For me it only took one day plus a half hour. And it was approved!
Horizontal scaling requires even more patience than vertical scaling, but it can be incredibly effective. Why should you scale your Facebook ads? Once you know how to scale Facebook ads, you’ll be able to extend the life and performance of existing ad campaigns. That means you won’t ha...