But how long should my email be? Okay okay. If you really want to know how long a marketing email should be, consider this official answer. Constant Contact performed a study to see whether there was any connection between the content of customer emails and the click rates/engagement they r...
The content of your marketing emails should always offer something of value to your readers. This is what makes them open your emails and engage with your brand. Value can take many forms, depending on what resonates with your audience. It might be practical advice contained in tips or how...
Follow the trends:Whether born out of necessity or a viral topic, there’s always a plethora oftrending productsto choose from. The key here is to have a system for understanding what’s driving a product’s success. How long will the trend last? What marketing do you need to do to ke...
Why You Should Ditch No-Reply Emails By Rachelle Gordon | January 30, 2025 Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention. Article 5 Steps to Engaging Your Audience on Social Media By Rachelle Gordon | January 24,...
Follow the trends:Whether born out of necessity or a viral topic, there’s always a plethora oftrending productsto choose from. The key here is to have a system for understanding what’s driving a product’s success. How long will the trend last? What marketing do you need to do to ke...
You have your email list set up, but what should your emails say? The Email Marketing Cheat Sheet teaches you exactly what to send to your list, including 10 cut-and-paste-templates for the different types of emails your audience will look forward to. DOWNLOAD ITIs...
These protocols help validate your identity as a sender, and signal to receiving mail servers and providers that your messages are trustworthy and should be let into the inbox. Learn more in our post on email authentication. Email bounces: When you’re emails bounce back it can be because of...
There is no doubt thatemail automationis on a roll. We’ve compared the results of different categories of emails – triggered emails, autoresponders, newsletters, or RSS messages. And while newsletters and average marketing emails still prove their worth in bringing results,triggered emailsoutrank ...
How Long Should Your A/B Tests Run? Most A/B tests should run for a few weeks. And every test should run for at least one week. If one of your tests isn’t increasing in statistical significance over time, don’t be afraid of abandoning the test and trying something else. Most test...
3 ways to get your marketing emails out of the spam folder Here are some general best practices that should be in place to help protect against unexpected spam filtering andimprove your email deliverability: Authenticate your traffic, with both email authentication and a request to be added to ...