With each and every World Cup match ball it has supplied, adidas has outdone itself. From Al Rihla, the latest official match ball from 2022, right back to the very first in 1970, each ball has its unique story to tell.
Tailoring has relaxed, men’s dress codes have become blurred, and the smartening up of sportswear has left bouncers at nightclubs all over the world scratching their big, round, boiled ham heads in confusion at the prospect of having to revise their “no trainers” policies....
“Adidas has always made the best football products and for me that is at the root of it,” says Aspden. “Where I grew up, when the whole terrace thing kicked off in the late 1970s, it was young kids that adopted the brand’s football shoes as a fashion staple.” ...
Decathlon’s most significant selling point has long been its affordable pricing. Leclercq clearly didn’t want to exclude consumers from sports because they couldn’t afford the equipment. But to do that would prove challenging, as competing on price while ensuring durability could make or break...
Mishler’s authenticity and come-as-you-are attitude have attracted followers all around the world. She has been an adidas partner since 2015, sharing a vision to bring yoga to the people and help them find what feels good. “Yoga is the ultimate path that guides conscious living, and equi...
Adidas does it well. Their branded hashtag #ImpossibleIsNothing, has already reached over 547k posts. Adidas branded hashtag. Adidas branded hashtag My advice is to track the performance of branded hashtags. It enables you to learn:
The idea of mesh has been around for thousands of years; for instance, every type of net in existence is made from mesh, and this material has also been used to make items like hammocks. However, it wasn't until the end of the 19th century that textile innovators started using mesh fo...
The company was founded and remains in the charge of serial entrepreneur Robert Greenberg—his answer to having been pushed out of LA Gear, the long thriving, then slowing streetwear business he created earlier. Though it has added some relatively pricier, higher perform...
US-based rocket printing company Relativity Space has a super large metal printer, dubbed the “Stargate”. The 4th gen Stargate 3D printer is capable of printing objects measuring 120ft long and 24ft in diameter.This AI-assisted robotic printer has been able to achieve fast print speeds ...
Dunkin' Donuts has been on a first-name basis with its fans long before the introduction of its iconic tagline, “America Runs on Dunkin”. Read more about this campaign on the official Dunkin' website 7. McDonald's: "I'm Lovin' It" ...