To A/B test this theory, you’d design an alternative CTA button with a different button color that leads to thesamelanding page as the control. If you usually use a red CTA button in your marketing content, and the green variation receives more clicks after your A/B test, this could ...
Other aspects of copywriting can also impact conversions. For instance, what text do you use on yourCTA button,or as anchor text for your CTA link? Test different paragraph lengths and different levels of persuasion. Does your audience prefer the hard sell or a softer approach? Will you win ...
The right answer is: It depends. Don’t cut yourself out if your Instagram Reel requires a long caption. But if your video can do with a short and sweet caption, don’t ramble.Katie Gatti Tassinis a creator who has just the right length of captions (with a clear CTA) — not too l...
Customer retention, a metric in itself, does not specify why your customers choose to stay with your product or business. Your customers can make repeat purchases for different reasons, such as a lack of viable alternatives in the market or an inclination toward your product. Customer retention ...
How long should an elevator pitch be? The main characteristic of elevator pitches is that they’re brief. Like asking for a promotion, the idea is that you “sell” yourself as quickly as possible, in case you don’t have a lot of time or a second meeting is not guaranteed. Therefore...
Target long-tail keywords Know where your audience spends time online Use paid advertising to experiment Take advantage of Pinterest Drive more traffic from your email marketing Find the right websites to guest post on Treat Quora as a goldmine of new readers Compile impactful expert roundups Co-...
Test, publish, and promote your website Maintain your website Frequently Asked Quetions Do I need to learn how to code? How long should it take to build my website? How much should I pay for a website? Why is WordPress.com the best choice for my hosting/website builder?
Here’s the bald truth: successful testing requires long-term planning. Consider an example: suppose you want to increase your email opt-ins. As far as conversion goals, this one is fairly straightforward. Yet, to reach this goal, you’ll have to test a number of variables: ...
For example, you could start with pre-launch teaser ads and emails for a few days, focus on getting testimonials and user-generated content, and then use a limited-edited CTA to complete a month-long campaign. Step #2: Research Your Audience for Your Content Strategy Before you create a ...
As you create your storyboard, you’ll also want to decide how long your video should be. Various video lengths have different strengths: For higher engagement: 3-8 minutes or 5-15 minutes is best. For higher earnings: Shorter than 10 minutes or longer than 8 minutes is best. Your vide...