Brandingis the strategic process of creating and managing the brand. It involves defining the brand’s purpose, positioning, and communication strategies. In essence, brand identity is the tangible representation, brand image is the perceived impression, and branding is the ongoing strategic process th...
I have discovered that I’m partial to this way of thinking, since I structured my first book on Stoicism according to the Epictetean disciplines, and I’m currently finishing a new book on Stoic spiritual exercises with my friend Greg Lopez, also, as it happens, organized using the same ...
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