such as when Nike launched its “Equality” initiative seeking justice/equality both within the sport and beyond it also using sport itself as its core message delivery system – showing how influential a successful sporting presence truly is!
And that’s precisely what it’s doing now with its new positioning, “Live Mas.” The key assumption behind the strategy is that food doesn’t play the role of fuel anymore, but is an experience and a youth lifestyle brand in itself. They’re not just about “cheap Mexican food.” ...
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From "strawberry girl makeup" to "glazed donut nails,"Hailey Bieberis one of the most influential celebs on the beauty front. In aninterviewwithHarper's Bazaar, she revealed that her go-to scent for the last several years has been Ex Niholo's Fleur Narcotique which, no doubt, has been...
Finding the right ambassadors for your brand is easier said than done. One approach is to look at your current followers and customer base to identify influential fans. These people already love your brand and are engaging with your posts regularly. You can then build a list manually and messa...
Crucially, they displeased influential types who Nike has always relied on to build the brand mythos. ADVERTISEMENT“Donahoe era: Alienated retail partners from mom and pops to Foot Locker Inc. Fired employees with decades-long experience that understood Nike secret sauce. Took the fun out of a ...
The Air Jordan is perhaps Nike’s most iconic shoe and one of the most influential sneakers ever. It all started when Michael Jordan was drafted as the third pick by the Chicago Bulls in 1984. Coming out of the University of North Carolina, he was one of the most highly-touted recruits...
Nike's decades-long partnership with Portland advertising agency Wieden+Kennedy is the stuff of legend, producing some of the most memorable and influential promotional campaigns of all time. And while Nike heads will likely argue until they're red in the face about which ad is the absolute gre...
"Star Wars" won several technical Academy Awards, but what many believe is one of the most influential films of all time lost to Woody Allen's "Annie Hall." While the classic film is still highly regarded, contemporary filmmakers like James Cameron have argued that the win supports the ...
and one of the most influential photographers of the past 20 years. His expansive work ranges from shooting advertising campaigns for companies like Apple, Nike, and Red Bull; to working with athletes like Serena Williams and Tony Hawk, to collaborating with renowned icons like L...