Mary has pica (pronounced pike-a) syndrome, often classified as an eating disorder that involves consuming non-food items. But even within this condition, her version is unusual, leaving her feeling isolated. “I haven’t heard of anyone else experiencing anything like it,” she says. “...
47% of consumers are belief driven, and the phenomenon is even more pronounced in China (73%) and India (65%) consumers. Consumers want brands to speak up and take a stand that aligns with their morals.