several recent surveys found that a shocking number of young people hope to become influencers—ranging from 25 percent inone surveyto 54 percent inanother. Though influencers are generally selling something—whether it be specific products or the...
We’re no strangers to product placement and celebrity endorsements in industries ranging from soft drinks to clothing. Influencermarketingcan be a really effective way to build buzz for a product or service because of the vast influence celebrities have over tastes and cultural...
. Young Vietnamese consumers, who are generally open-minded, actively explore external cultures via interactive social network platforms (Tran & Nguyen,2020). Despite the significant role of YouTube in K-Style communication among young consumers, limited research has examined influencer content within ...
I'd say that overall influencers are a positive presence online. Numerous influencers use their platforms to provide valuable educational content. They cover topics ranging from fitness and nutrition to mental health and sustainable living. By disseminating useful information, influencers can positively ...
In addition to the core focus on households, field researchers engaged neighbours, service providers and other key influencers in the community. The study included a total of 889 people across all eight villages. This equates to about 100 study participants per village and 30–35 participants ...
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With the exponential growth of livestream shopping and the development of artificial intelligence (AI), virtual influencers powered by AI have become a new
Influencer marketing Video marketing Omnichannel marketing These are one of the important digital marketing tools that you need in 2022. You can not compete in the market if you miss one of them. Trends of Social Media Affecting Business: ...
TikTok influencers are in an ideal position to engage directly with theiraudiences. But with that in mind, it is imperative to secure the right influencers for the right price to spread your brand to optimize your influencer marketing budget.Nano-influencers(1-10,000 followers) cost between $...
Social network platforms are rather popular nowadays. Since everyone can express their opinions on social platforms without a gatekeeper, opinion bias, polarization, and distortion have been increasingly commonplace. In this paper, we focus on the opinion distortion triggered by the super-influencer who...