Latin America has a vibrant food and beverage industry with aretail value of $90 billion, withThe Coca-Cola Company(KO) having a 48% value share in the beverage market. However, the company had been facing a challenging time as a result of the macroeconomic weakness in the region. The...
True to its word, Coca-Cola has become the world’s leading soft drink brand. It has a presence in more than 200 countries and owns more than 200 other brands—like Vitaminwater, Fanta, Honest Tea, and AdeS soy-based beverages. 10. Rhythm Vision statement: To pave our own way as a...
Because Coca-Cola has already been accepted by the general public in this country and Canada and because it has become an insurmountable problem to induce the great majority of Jews to refrain from partaking of this drink, I have tried earnestly to find a method of permitting its usage. With...
Calls for Action on Sugary Drink Consumption “Sugar-sweetened beverages are heavily marketed and sold in low- and middle-income nations. Not only are these communities consuming harmful products, but they are also often less well equipped to deal with the long-term health co...
and Bang. Even soft drinks not marketed as energy drinks, such as Coca-Cola, Pepsi, and Mountain Dew,contain significant amounts of caffeine and sugar and may be considered “energy drinks.”Marketed as boosters of energy and alertness, the popularity of energy drinks has surged over the last...
and Kentucky Fried Chicken in the 1980s. The companies “used their cigarette playbook to fill our food environment with addictive substances that are aggressively marketed to children and minorities,” the lawsuit argues, via tactics like cartoon mascots and advertising that appealed to...
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official...
The Red Bull energy drink Web site has a game called Red Bull Flugtag Baltimore, which is an airspeed game that has the player launch a small airplane down a runway over the Baltimore harbor to see how far they can make it fly. Flapping Red Bull banners line the runway. A young girl ...
Taste is such a subjective matter that we don’t usually conduct preference tests for food.The most you can say about anyone’s preference is that it’s one person’s opinion.But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how...
Volume 6, 1888 on Pg 129 has a story titled “Another Moxie” discussing “Scotch Oats Essence” a product that was marketed as a health tonic but was packed with morphine. The implication is that a previous analysis (Bonham’s) of the Moxie showed it contained strychnine and coca leaf (...