Affect matters : How emotions impact on proactive goal regulationBindlParkerVough
Through the use of path-modeling, we conclude that while goal setting behavior only marginally impacts achievement emotions, effort views—a crucial component of the social-cognitive model of implicit theories of intelligence—have a substantial impact on achievement emotions.Dirk...
The fact is the presidential election is months away and until then, the outcome is unclear. House and Senate races will also play a large role in actual policy changes. Plus, political promises don't often become reality. Playing on emotions is a tactic used by campaigns to drum up suppor...
So, how can you use negative emotions in your Facebook ads? Use a negative headline to capture attention, then offer a solution; Let your audience know about problems that happen with your product or service, so you appear more transparent; Remind people of something negative that they encount...
3. Brand Consistency Evokes Positive Emotions 4. Emotional Motivators 5. Leverage the Power of Emotional Customer Experience false Multiple neuroscience studies show that emotions play a vital role in decision-making. When confronted with a decision, we use previously established emotions to evaluate...
How our emotions influence work groups and organisations Disclaimer: This is a research review, expert interpretation and briefing. As such it contains other studies, expert comment and practitioner advice. It is not a copy of the original study – which is referenced. The original study should ...
Love this stuff Derek. I would even apply the 80/20 principle to any sales decision. 80% emotion and 20% logic/pricing. Master people’s emotions and you can sell them virtually anything. Reply Chris Webb Great stuff. I was almost about to launch a product with discount tiers .. time ...
People are constantly comparing and contrasting physical things, people, experiences, and ephemeral things such as emotions, attitudes, and points of view. If people’s preferences were well defined, the contexts in which they make decisions would not affect their decision outcomes—that is, how ma...
Last, the herd mentality where investors follow the crowd without conducting independent analysis can lead to groupthink and market bubbles. Thefear of missing out (FOMO)on a profitable trend or the desire to conform to market consensus can result in irrational decision-making; when this sentiment...
We review recent neuroscience literature on the influences of moods, attitudes, and emotions (affects) on financial decision-making. Evidence indicates the existence of separate brain systems, linked to affect processing, that are responsible for risk-taking and risk-avoiding behaviors in financial ...