This study uses the influence of presumed media influence model as the theoretical framework to examine how perceived social norms (i.e., descriptive, subjective, and injunctive norms) will mediate the influence of pro- and antidrinking media messages on adolescents' intention to consume alcohol in...
A growing body of literature demonstrates that social media usage has witnessed a rapid increase in higher education and is almost ubiquitous among young people. The underlying mechanisms as to how social media usage by university students affects their well-being are unclear. Moreover, current resea...
According to the Looking Glass Theory, what is the "self" and how does it form? How does social media influence social science? How have the mass media and globalization affected anthropological research? What role do schools play in shaping and reinforcing gender differences? ...
These three factors influence the propensity to promote sustainability-related issues on social media and should, therefore, be considered to be antecedents of sustainability advocacy. Practical implications The study, which takes the social responsibilities of large companies into account, is conducive to...
Some findings suggest that perceived norms about actual consumption stemming from social media could influence consumption of low and high energy food and beverages (Hawkins et al., 2020). One theory in the business literature showed that the emerging links between environmental issues and their ...
However, no past work in marketing has explored the influence of parents’ social networks on choice of food options for their children in a retail context. The extant research on the influence of parents’ social networks is broadly consistent with research on Social Comparison Theory (Festinger,...
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The bigger questions have become whether social media platforms are removing enough material or removing too much. This Article address the two major methods that social media platforms have used to moderate objectionable content, including the many flaws associated with each. External legal factors ...
(House et al.2004). Among all dimensions of culture, humane orientation stands out as one of the most extensively acknowledged factors that significantly influence an individual’s social behaviors (Ling,2019). Humane orientation pertains to the extent to which individuals within a society are ...
The internet has also created new social norms and behaviours, such as the dominance of social media and its influence on self-expression and identity. The internet has also allowed for greater political participation and activism in many countries, giving individuals a platform to voice their opini...