Another important factor is what colors they associate their lifestyle with. For example, young and optimistic customers choose vibrant colors like yellow, while older people gravitate towards black and blue. Where do your customers live? Are you going to promote your product in your country or g...
Another important factor is what colors they associate their lifestyle with. For example, young and optimistic customers choose vibrant colors like yellow, while older people gravitate towards black and blue. Where do your customers live? Are you going to promote your product in your country or g...
Fairtrade Certified Cadbury Dairy Milk But I also think Cadbury is gaming the system somewhat. Take a look at a bar of unflavoured Dairy Milk. Then take a look at one of the ‘sub products’ in the Dairy Milk range. The chances are, you’ll find that bars like “Dairy Milk Fruit & ...
Think about the first time you saw theCadbury adof the gorilla drumming to Phil Collins or the1984 Apple adthat played during the Superbowl. These adverts were different, and are still remembered to this day. However, while creating captivating adverts can easily be done, consumers have grown ...
Ben Scott-Robinson: Some campaigns have nothing to do with their brand. Clever ad campaigns always link back to the brand, and its values. Think of brands like Cadbury’s, VW and Guinness. They maintain their place in people’s hearts because the adverts just keep reinforcing the values of...
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products. But when factory production got into full swing and new products, e. g. processed foods, came onto...
“I think we all see the value we can get from a connected digital health ecosystem in the healthcare space,” says Robinet. “But we need an integrated system, and we also need things that are motivating and rewarding people for taking control of their own health data.” He cites the ...
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