BMW Group. The BMW Group has also initiated many other developments. Significant among these, the Group is one of the founding fathers ofIonity, which operates a network of charging stations for electric cars along highways.BMW Chargingalso points the way forward, as does its expansion of ...
The coffee brand created the competition to promote its holiday-themed beverages and new red cups. Starbucks encouraged coffee drinkers to decorate their red cups and submit their shots to win a gift card. Why does this UGC campaign work so well? It incentivizes customers to participate by ...
Example: BMW “Blown away. Kudos BMW, keep doing what you are doing!” That’s one of the many five-star reviews on Apple Podcasts for BMW’s 6-part narrative audio drama Hypnopolis – which weaves futuristic BMW technology into a gripping story people will actually want to listen to. 3...
Autonomous vehicles (AVs) are being developed, tested, and commercialized around the world. While skilled human drivers can rely on their experience and common sense to navigate complex driving situations that involve trade-offs between competing objecti
Make every glance count: People form subconscious assumptions or opinions about your brand based on their first impression. To make your branding attractive, ensure that every potential interaction with your brand is impactful and reflects the lifestyle you want to promote. ...
Step 5: Promote your content #1.Ask your friends and colleagues to share your content. #2.Find blogs that write about relevant topics and send them a message… “Hi! Do you have any upcoming roundups in the works? I have some great original content that would be a great fit for your...
Their value proposition (What makes them unique?) The market and the customers they serve (How do they overlap with yours?) Their product attributes (How do they differ from yours?) Their pricing strategy (How does it compare to yours?) How they promote and distribute their product Their re...
Brand collaborations are an excellent way for companies to cross-promote and reach new audiences. When two brands team up, they each bring their own customer base, social media community and resources to the table. This can help: To expand the reach of both brands and introduce customers to ...
How many solar panels does it take to run a house?The average US home needs between 13-19 solar panels to fully offset how much electricity it uses throughout the year. This number varies based on your electricity usage, sun exposure, and the power rating of the solar panels. Use the ...
1. Product Creating a marketing campaign starts with an understanding of the product itself. Who needs it and why? What does it do that no competitor's product can do? Perhaps it's a new thing altogether and is so compelling in its design or function that consumers will have to have it...