The Balancing Act of Being Unique (But Not Too Unique) Tripling Revenue on a 30-Year-Old Mattress Company What Happened When Rush Sports Stopped Selling Direct-to-Consumer Building an Even BIGGER Business With #BuildABiz Winner Goldie Blox ...
From crystallizing your business idea to navigating registration, launch, and growth phases, I’ll walk you through each stage, aiming to help you build a successful and sustainable business. How to Start a Business 1. Finding your business idea - where passion meets profit 2. Researching compet...
we’ve seen the service/cost trade-off broken time and time again—often through innovative use of enabling technologies. netflix offers a compelling case of leveraging technology for better service and lower cost than offered by video rental stores, but there are even more dra...
Innovation, in its simplest sense, is the process of creating something new. That could be as concrete as creating a new product line or as conceptual as creating a stronger company culture. There are innovative ways to market your business, run your business, and increase sales. Innovation ca...
Workers who feel empowered to innovate are more likely to help the organisation succeed. Enhance Customer Experience Customer experience is a fundamental element of business excellence. Innovative solutions can help companies better understand and address customer needs. Businesses can enrich the customer ...
welcome changes in work and workplace even if it takes a while to adjust. we’ve written elsewhere about the imperative for business to help employees adopt new behaviors that use and develop enduring human capabilities such as curiosity, imagination, creativity, empathy, and courage. 7 few ...
Once you’ve evaluated the most innovative ideas, develop plans for implementation. This could mean a lot of different things given the business and department at hand. Perhaps a marketing department wants to try funnier subject lines for their emails. They could run an A/B test on subject ...
Running a business from home is a great option for entrepreneurs who need to conserve cash or simply don’t need the inconvenience of a storefront. Home-based businesses tend to keep overhead costs low, offer more flexibility, increase productivity, impr
However, you might want to come up with a unique brand name if you’re running an innovative startup or otherwise launching a business that would benefit from a unique name. No matter what, we recommend coming up with a short, memorable name that’s easy to say and simple to write. Pr...
In all cases, established businesses can harness AI to transform existing processes and build innovative new offerings—and find ways to integrate the strengths of both traditional and AI-native models to secure their success.