This “instant sellout” narrative is the ticketing world’s biggest myth. It hides important nuances to the onsale process. It signals a fundamental misunderstanding of how onsales work. And these misunderstandings can lead to poor customer experiences. Read on to discover how. What does “sold...
“We have the tech to turn off the resale market — just put names on tickets like we do with airlines,” Budish said. “You show ID at the door and you can only buy two tickets, so money doesn’t go to brokers and there’s no feeling of a massive injustice. But the only ...