Location extensions are designed to drive in-store visits. This makes them beneficial for businesses that operate bricks-and-mortar stores, but also advertise online. On mobile devices, your ads will also display a link with directions to your business location. You can specify multiple lo...
It found the criteria used by some businesses to decide which products they advertise as sustainable may be lower than customers would reasonably expect from their descriptions and overall presentation. For example, some products labelled “recycled” may contain as little as 20% recycled material, w...
Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters. This paper from Newton ‘myth-...
Bringing rapid prototyping to the ‘masses’ will most likely have a large effect on creativity, innovation and competition (as it enables would-be entrepreneurs to test their ideas). With regard to business models, however, it is important to note that this does not imply further disruptions ...