The problem: You want to better understand your sales performance. What you can do: If your main goal is to drive sales, measure how many clicks converted into orders, as well as your return on advertising spend (ROAS). For a new product with limited awareness, it may take additional bud...
Note: It is best to measure the revenue growth rate every month. All you have to do is calculate your monthly recurring revenue and put it into the formula. Also, only consider the revenue from existing customers and not the new ones. With that out of the way, let’s now look at dif...
With Amazon Attribution – currently in beta, but keep an eye on it, this tool is improving fast – you can measure the impact of your PPC, Sponsored Product, Sponsored Brand and Sponsored Display advertising, as well as DSP clicks. Other forms of advertising – including on social media an...
1Tinuiti, “The 2020 Amazon Shopper Survey” Creating your brand identity is about reaching and connecting with shoppers By creating an engaging brand presence on Amazon, you can reach customers where they’re already shopping and looking for inspiration for their next purchase. ...
Let’s take the example of Net Promoter Score (NPS) surveys that measure customer loyalty. You should show these surveys only to long-time clients who have got enough level of familiarity with your product to know if they'd recommend it. Brand new clients and light users will probably not...
Our industry literally turns on these numbers. This hurts us all—especially brands—in profound ways. It’s a primary, yet silent, obstacle to advertising regaining credibility in the modern business world. Media’s largest platforms—Google, Meta, Tik Tok, Amazon—all have incredible data and...
o Archival has a latency described as “minutes to hours.” As a trade-off, Amazon S3 Glacier provides you with the high performance, most flexibility, and low cost Patterns of access: Random or sequential Throughput required. Amazon Elastic File System (Amazon EFS) supports highly-parallelized...
The result of Amazon Seller Feedback influences a seller’s reputation on Amazon. it is meant to measure the overall customer experience a specific seller provides. On the other hands, Product Reviews are strictly about the product being sold. Reviews are generated by customers who have purchased...
Amazon gives sellers plenty of space to accurately explain what the product is, what it does, and what the benefits are. Use the space properly while ensuring you include highly searched keywords relevant to your product. This helps customers find your listing when conducting searches. Use Keyword...
As for thestop-losspoints, putting the stop just above theswing highwill practically assure the trader is stopped out, as the price will often make many forays at the recent top as buyers try to extend the trend. Instead, it is sometimes wise to measure the width of the "no man's lan...