We begin as acquaintances and eventually become close friends with private jokes between us. So how does one approach a classic? Don’t be afraid to be confused. We get it: it’s hard to power through confusion. It doesn’t feel great when a book makes you feel confused. Every reader ...
Emma Rechenberg
Does a bad matchup between the New York Giants and Dallas Cowboys mean the NFL should change its approach to Thanksgiving? Is Colorado Buffalo Travis Hunter the Heisman favorite? Could Boise State leapfrog to a first round bye? Should Alabama be on upset alert again? Can Saquon Barkley beat ...
It convinces customers of the product’s value.This is where the persuasive power of a product description comes into play. It answers questions like, “What problem does a product solve?” and “What makes it better than the competition?” By addressing these points, a good product descriptio...
Go for the big concept book. How do you know you’ve got a winner? Does it have legs? In other words, does it stay in your mind, growing and developing every time you think of it? Run it past loved ones and others you trust. ...
Cosmetics have remained a profitable product consistently over the years. While consumers always want makeup, there are more options available to them now. Shoppers are becoming more conscious about the products they purchase. Make sure the makeup you sell online addresses all their concerns, has ...
At first glance, it appears to be a classic chicken-and-the-egg situation: You need a regular credit card tobuild up a good credit score—by showing you can pay your bills on time. But you need a good credit score to get a regular credit card in the first place. How does it work...
Writing and publishing your own children’s book is no longer super challenging to achieve, nor does it take all your life savings (like it might have 20 years ago). Unless you’re a celebrity or have a large following already, self-publishing your children’s book is a great way to ge...
What does a good blog look like? What is a blog used for? What makes a good blog? What makes a blog successful? What kind of blog is most popular? Which type of blogs are most searched? What are popular topics to blog about?
A CNN Book of the Week: “Explains not just why we should read books, but how we should read them. It's masterfully done.”–Farheed ZakariaOriginally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how...