Another one that drives the locals crazy is pronouncing Pierre, South Dakota like some French guy. The correct pronunciation is "peer". So why not just spell it "peer" if that's the way it's supposed to sound? Seems the locals ougta take a vote on it, and make it a done deal,...
While you can afford to use cool, foreign words for a younger audience (Uber), it’ll probably be safer to stick to more established terminology for an older niche (Liberty Mutual). Always make sure your brand name speaks the same language as your potential customers. To do that, you nee...
In Sicily, if you spill olive oil, you have to throw down some salt immediately. Accidentally spilling olive oil is a very, VERY bad sign. I suddenly remembered once accidentally spilling a little olive oil on the table when I was cooking with my mother-in-law, The Godmother. She immedia...