Your value proposition needs to be inthe language of the customer(informed by customer research andbuyer intelligence). It should join the conversation that’s already going on in the customer’s mind. To do that, you need to know the language your customers use to describe your offering and ...
Your value proposition needs to be inthe language of the customer(informed by customer research andbuyer intelligence). It should join the conversation that’s already going on in the customer’s mind. To do that, you need to know the language your customers use to describe your offering and ...