Here are examples of teachable moments in different contexts: A teachable moment in the classroom: A classroom is reading a book together and one of the character's parents is a orthodontist. What is meant by a teachable moment? A Modern Definition of "Teachable Moments" A teachable moment ...
One CMO who wasn’t a Wunderman client but went on to appoint Read’s agency recalls: "Mark said: 'Let’s go for a coffee, I really want to see you.' I said: 'I’ve not got any tenders in the works, so you’re wasting your time with me.' "He said: 'It doesn’t matter—...
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