Background music or musical transitions also signal important moments and add energy. You might notice podcasters using music in their ads or YouTubers adding sound effects to punctuate key points. By strategically using audio hooks, you can create a sense of intrigue and anticipation that draws...
9 FURTHER READING There are lots of books on how to write, spell, punctuate. Many are deadly dull. But there are some good ones, some really good ones—not just instructive, inspirational almost, and entertaining too. I've starred them () in the list below. Texts on how to write ...