What Experience Do You ‘Get To’ Create for Someone Today? December 3, 2024 Robert Rose It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses...
Tyler: A business is selling something, but a brand is more of a feeling, it's more of an experience, a look. It's how you feel when you're experiencing that business. There's plenty of businesses. In ecommerce there are tons of stores that do incredible numbers with just a ...
Whether you love video or hate it, it’s here to stay. If you haven’t created a Reel yet, now’s the time to do so. You can start with something simple. Just pick a song, point to various places in mid-air on-beat, and then add text where you’re pointing to that explains ...
Do give credit where credit is due. Don't force a collaboration; it should feel natural and authentic to both parties A successful collaboration can be the start of an ongoing relationship. Consider creating a content series or challenge together or cross-promoting each other's merchandise or up...
young Gen Z woman, I find this discourse necessary because whilst the idea of the male gaze — the act of sexualizing women through a heterosexual, masculine lens — isn’t a new phenomenon, TikTok is allowing these conversations, often led by young women, to be had on a global scale. ...
In the past, I would have said, Make it like a Mick Fleetwood or Ringo kind of feel. Now the reference point would be Play it like you do at this point in the set when the wheels have blown out for you. You tour and spend enough time with people where it ...
13. Zoom Background With Drake No Meme If you are looking for aweird stock photothat became a popular meme, this image is a great option to consider. You can also use it for situations when you want to say that you don’t believe what you are hearing. Use this background when you ...
You will continue to reference yourbrand guidelinesas you design your site and curate your collection. And, as you scale and hire staff, these guidelines will also help keep your messaging consistent. 3. Fund your business idea Today’s tools and technology mean you can launch your vintagebusin...
How do you stand out? What makes your content different? How will it look and feel? What would make someone be able to recognize it even if it wasn’t on your platform? Your brand is what makes your content unique and special. This could include the colors and fonts you use but also...
Why (and How) You Should Test Before You Invest in a T-Shirt Design While it's easier than ever today to launch your own t-shirt business, the reality is that some designs will be a hit and others will be a miss. Relying on your gut alone can result in time and money spent on ...