social media influencerssource credibilityIn recent years, social media influencers (SMIs) have become part of the strategic communication of firms because the traditional form of mass media communication is lo
In today’s world, consumers constantly seek voices they can trust on social media before they make pretty much any decision. And social media influencers are the lot whose opinions consumers hold in high regard as they are “people” and not a company. Influencers cultivate followers by shari...
If you’re one of the 3.5 billion social media users around the world, you’ve likely experienced content created by a social media influencer, even if you don’t know what a social media influencer is. Social media influencers are present on every platform and interact with users in a my...
Social Media Influencer 101: Ask a Blogger Anything Being an influencer is such a blessing. To live in a world where you can get paid to share the things that you love and to gain true influence with people online is such a cool thing! The biggest thing to remember is you already have...
20 Best Practices of a Successful Social Media Influencer 1. Be an Authentic Digital Creator People are more likely to engage with you if they feel like you are genuine and honest. While it’s important to adapt to what your audience wants, it’s also essential to stay true to yourself....
Social media reach How I do it: So, there are two options. First, you can manually manage each of your social accounts in native apps (but it will take a lot of time, and honestly, it’s hard to get a full picture of your social media performance). ...
Social media engagement is the bread and butter of social media marketing. Many brands want more engagement on their social media posts but don’t know what else to do or are stuck in the same old strategy. Plus, feed algorithms are tough to maneuver given that they’re changing often, so...
26% are looking for influencer content 20% want GIFs/memes, while only 10% are looking for text-only content However, customers said there’s also content they don’t see enough of: Incorporating these consumer demands into your social media efforts can improve engagement and grow your follower...
Outside of potentially harmful images being advanced, many influencers get paid to promote products that encourage weight loss, said Jennifer Rollin, founder of the Eating Disorder Center in Rockville, Maryland. There’s an awareness that advertisements in magazines can make people...
Well, there you have it friends - my tips on how to view those crazy social media influencers. Remember to stay grounded, think for yourself, and don't idolize them too much. And hey, if you ever do become a big-time influencer yourself someday, just make sure to keep it real with...