Few people go past the first page of search engine results, and most search traffic goes to sites that rank on the top half of the page. To attract viewers to your website, you’ll need to secure a top spot, and to do that, it’s helpful to understand the anatomy of a search ...
This will help search engines find your site and make people want to click on it. It’s like a quick handshake with your website when people see it in search results. They’re super important, so let’s make them shine, shall we? Title tags: Write short, clear titles that show what...
Returning search results is no easy feat, and involves complex, near-instantaneous algorithmic calculations. A search for something as simple as “cat” could yield over 55 million results. So how do we choose which results to show first? We start by crawling the web and building an index of...
While cornerstone content is the foundation of a content strategy, topic clusters help you structure your content to rank for search engines. Here’s what a topic cluster means: A topic cluster is a group of interlinked web pages on your website. These pages are built around a central topic...
Placing relevant keywords in an article ensured that it rose to the top of search engine results. Image Credits: rankhigheragency.com However, knowing what is enough, and when it is enough, is the trick. Keyword stuffing involves placing a specific keyword excessively in a piece of content. ...
You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
Ranking: How do search engines rank URLs? How do search engines ensure that when someone types a query into the search bar, they get relevant results in return? That process is known as ranking, or the ordering of search results by most relevant to least relevant to a particular query....
How do other search engines work in comparison to Google? Many “web” search engines use (likeBing) similar search engine algorithms. They willcrawlandindexweb pages to use in their search results. BUTthey each havedifferentranking factorsto consider which I will talk about in a minute. ...
Rankinity is a search engine ranking tool, so it scraps the search engine results pages for the keyword/phrase you enter to determine the ranking of the relevant website. But what if you already have a list of your website positions that you got from Rankinity? What should you do if yo...
(SEO), but it is not the only one. SEO is the practice of tailoring content and website experience to how search engines like Google and Bing evaluate webpages and rank them in search results. The goal of SEO is to rank pages as highly as possible in search results, which ultimately ...