Billions of questions are being asked across search engines every single day. Google dominates the search engine market with a massive market share of 92%, followed by Bing (3%), Yahoo (1%), Yandex (1%) and others. But have you ever thought about how search engines fetch results that answ...
Search engines like Google use a lot of factors to determine how to rank advertisements, and there are a few ways you can improve your ad placement.
If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and put it in their indexes.
engine algorithmsare computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. Remember there’s alsosocial media algorithmsto consider for search. ...
Check your local search ranking on Google and boost your online visibility. Learn effective methods to stay competitive in your target market.
There are multiple reasons why you would want to deindex your page on Google (and other search engines), and some of them include: You’re done with your websiteand are looking to completely remove it from Google search engine results. ...
With the always-changing Google ranking algorithm and competitors trying to fight for the #1 position, it gets really difficult to improve your search engine rankings. So, what should you do to rank your website higher in search engines?
The appearance of a page also affects its ability to rank. Cramped, messy pages are increasingly less likely to rank, simply because they provide a bad experience for the user. Ultimately, search engines are businesses, and the results they suggest are their “product.” They want to make su...
Having good technical health means search engines can crawl (find) your webpages, index (store in a database) them, and rank them for relevant queries. It also impacts how fast your website can load and how easy it is to use on mobile devices. And both of these are crucial factors fo...
Returning search results is no easy feat, and involves complex, near-instantaneous algorithmic calculations. A search for something as simple as “cat” could yield over 55 million results. So how do we choose which results to show first? We start by crawling the web and building an index of...