When it comes to reaching every vote, how are campaigns adapting to reach young people? CBS News New York's Natalie Duddridge spoke to young voters and Gen Z political strategists to find out.Oct 19, 2024 Facebook Live Now CBS News 24/7 ...
Even if you are new to the world of political campaigns, you should know thatsocial mediaplays a crucial role with young voters today. If you do not leverage it effectively, then you are not helping your candidate’s ability to win the race. If you want to keep voters excited about your...
Hacking the electorate: How campaigns perceive voters. New York, NY: Cambridge University Press.Hersh, Eitan D. 2015. Hacking the Electorate: How Campaigns Perceive Voters. Cambridge: Cambridge University Press.Hersh, E. D. (2015), Hacking the Electorate: How Campaigns Perceive Voters, Cambridge:...
Increasing engagement is one thing, but agencies say they also need to lock down brand safety measures this election season. While creator marketing company Open Influence is not currently posting political creator content, the firm is applying stricter measures around reviewing creat...
The 2019 General Election in the UK also led to more and more headlines around voters feeling the overwhelm of a relentless news cycle, which also came on the heels of the country voting for Brexit and leaving the European Union. A 2024 survey1 conducted in the UK by Headspace shows that...
5. Check how the poll was written.Theexact question wordingof a poll can be very important. A poll asking if voters support "Trump's border wall" will probably turn up different results than a poll asking if voters support "stronger border security." Campaigns will also sometimes release pol...
Still, it remains unclear how useful star endorsements are overall to political candidates. Earlier this year, when Biden was still the presumptive Democratic nominee, a poll in USA Today suggested that former political figures like the Obamas were more likely to influence voters than red carpet...
These days, we are constantly being bombarded with invitations to digital events and online information seminars. So how do you encourage people to attend yours? And how to make online events interactive and engaging? Beyond engagement and entertainment, events are also sales and transaction generator...
AI may threaten humanity, with some saying itcould lead to human extinction. Sounds extreme, but then think about bad actors using it to design new weapons. Less extreme, but still concerning, they could generate misinformation as part ofdisinformation campaigns that mislead votersand sway ...
This is worrying, but there are reasons to believe ai is not about to wreck humanity’s 2,500-year-old experiment with democracy. Many people think that others are more gullible than they themselves are. In fact, voters are hard to persuade, especially on salient political issues such as ...