Managing brands in times of economic downturn: How do luxury brands fare? Journal of Brand Management 19 (6): 457-466.Reyneke, M. , Sorokacova, A. and Pitt, L. ( 2012 ), “ Managing brands in times of economic downturn: how do luxury brands fare ”, Journal of Brand Management, ...
Another reassurance of luxury brands is the recent adjustment of tariffs in China.Since June 1st, China has reduced its share.clothingThe import tariff rate of daily consumer goods such as footwear, skin care products, diapers and so on, has fallen by an average of more than 50%.Mario Bosel...
Luxury goods The prospect of endorsement: In the future, celebrities will speak more and more luxury goods and will not only use celebrities in the traditional sense. Internet and new media have created many new stars, such as talent stars, YouTube celebrities, social media, and so on. They...
more and more consumers inthird and fourth-tier citiesare gaining increasing access to luxury stores, with Douyin's significant reach enabling brands to reach consumers more comprehensively.
seen in the growing appetite for the finer things in life encouraged by a post-pandemic consumption surge. And it's not limited to the metros and tier one cities alone, the hinterlands of tier two and three are also witnessing a surge in demand for upscale products, as luxury brands seize...
Generally speaking, luxury brands would do their own live streaming on Douyin’s official account and collaborate with localKOLswhen introducing their new products. Douyin Marketing: Louis Vuitton and Cartier open VIP ROOM to enrich content and attract traffic ...
to pull off. They’re often linked with feelings of affluence and luxury, as it can cost a lot of money to create a design like this. Fortunately, in the digital age, computers are able to do the work for us—but the subconscious link between lithe logos and high-class brands remains...
Luxury jewelry brands are some of the most elegant on social media. Learn first-hand how the best luxury jewelry brands use social media to garner success.
Blackspeaks to sophistication and authority, making it a strong choice for luxury or minimalist brands. Whiterepresents purity and simplicity, and is widely used in tech, wellness and clean designs. Brownbrings a sense of dependability and earthiness, making it popular with sustainable and outdoor...
Dior at the Film Festival: How Luxury Brands Resonate with the Spirit of the Times This is Dior’s fourth year joining hands with the SIFF as an official partner. In Partnership with Chinamind Next 2024 SIFFORUM Action! Her time— Embrace and Reshape. Courtesy Photo Share this ...