Brand equity is a measure of the perceived worth of a brand or product in the eyes of consumers. Learn how to build and strengthen your brand’s equity.
Whether you are a designer who wants to become a brand strategist or an entrepreneur interested in brand building process.
Brand research is the act of investigating the various aspects of a new or longstanding brand to gain insights that can help curate brand value.
You can also consider conducing market research. This means looking at all the brand color options you want to explore, and taking them tofocus groupsfor feedback. How do people actually respond to those colors and how can you connect that emotion with your brand identity? You can also take...
How do I improve my portfolio? How to make a portfolio for job hunting? How to make a portfolio for my art? How to build a portfolio for modeling? How do I build up my portfolio? What does a portfolio look like? Do I need a physical portfolio?
What do I do better than anyone else? What value can I offer to my community/industry/network? To help, you can try honing in on your personal brand with ourfree persona tool. When you know what sets you apart, you'll be able to create posts and articles that share your point of ...
After creating a vision for your brand promise, write it down. Make sure that you use language that is clear and concise. Finally, review your brand promise to ensure it aligns with your vision. How do I use my brand promise? Once you have created your brand promise, you must figure ou...
How to Promote Your Clothing Brand: the Bottom Line Being able to promote your brand means you’ve got to create content. However, average, everyday content won't do: You'll need to produce good, creative blog posts, product pages, and social media posts. To stand out in the online sp...
Why are you building a personal brand? Do you want to break into the creator economy? Are you building a personal brand as a lead-in to a business or product? Are you creating a professional public image to help you secure funding or other business partnerships? Answering your why will ...
A Kirkland-branded product often sits next to the national brand that makes the product on the shelf: identical products, different names, and the national brand selling at a higher price. Costco sells Saran Wrap. Saran is a trade name owned by S.C. Johnson & Son but Costco also sells i...