Hatchimals were created by James Martin after he noticed how unboxing videos on YouTube were drawing huge numbers. In turn, he conceived a robotic animal toy that would unbox, or hatch, itself. The result was Hatchimals, and the demand was so intense that the toy sold out almost right away...
Suddenly, a gust of wind blew open the church doors and the sound of sleigh bells drifted inside. The children ran to the door and shouted, "Santa Claus! Santa Claus!” The decision of what to name the town became clear. The name was accepted by the United States Post Office Department...