And that’s also what visualization tools do. They help you visualize customer behavior and uncover their intent with the help of heatmaps, clickstream data, screen recording, gaze plots, and more. Source For example, why is the conversion rate low on your landing page when it receives subst...
If you decide to go for a pictorial mark, consider what will symbolize your brand. Do you want it to be a literal representation of your name, like Apple? It can also be used to subtly suggest your brand’s values or message. Notice, for example, how Twitter’s bird faces upwards, ...
Adidas’ brand repositioning campaign is successful in raising its profile in the fashion world. Nike In 1988, Nike launched the “Just Do It” campaign with a now-famous TV spot featuring an excerpt from a speech by the murderer and would-be political assassin Gary Gilmore. The ad was desi...
Unfortunately, Instagram does not give us extended analytics. The only thing you can do within the app is check how many times the hashtags were used. You can do that by typing the phrase in the search bar. The related hashtags will appear below and include the usage insights under each o...
How do I keep my feet lighter while running? Running with a heavy foot strike is one of the most common problems, especially for a beginner runner. The easiest way to soften your stride is by making shorter steps more often, instead of taking long strides. It’s called ‘cadence’, and...
You know, Menachem Bagan, I think it was 1981 was asked by a group of Americans what the lessons of the Holocaust were. And the first thing he said, the first lesson he articulated was if someone says they’re out to destroy you, believe them. So that’s one of the two polarities...
The Soviets were particularly keen to dominate the hammer, since the event had long been ruled by Americans -- particularly those of Irish extraction, for whom the sport was an ancestral specialty. (The modern hammer throw descends from an ancient Celtic game in which competitors tossed rocks ...
Do you ever feel like your website isn’t climbing the SERP like you want it to? It may be the fault of a sneaky, unintentional mishap calledkeyword cannibalization. Keyword cannibalization is a common issue that many online marketers face, but don’t worry –it’s not (always) as scary...
Do you want to limit your brand as a product-selling company or be seen beyond that? If your answer is the latter, storytelling will help your customers see your brand as a part of society and not just a corporation. Tell your brand’s story (the vision, what it stands for, and more...
Capital requirements: High startup costs for equipment, facilities, etc., can deter new entrants. For example, starting a car manufacturing business requires significant investment, so until Tesla Inc.'s (TSLA) growth in the early 2010s, Americans from the 1950s could have named the major U....