This is Thorstein Veblen’s satirical term for ‘homo economicus’, the economic model of man. Here’s Veblen describing homo economicus: The hedonistic conception of man is that of a lightning calculator of pleasures and pains, who oscillates like a homogeneous globule of desire of happiness ...
In the art of narratology, there are two basic yet very important elements: theFabulaandsyuzhet. In the simplest way I can explain, the Fabula is the sequence of events the audience puts together as the story unfolds to make sense of it while the syuzhet is the story or plot itself. ...
We said, "Well, we're going to make an energy drink with electrolytes." And we did that. We launched our ignite product that not only had 150 milligrams of clean caffeine from green tea. It also had six times the electrolytes of the leading sports drink out there. We ran with it. W...
in high relief, so that we are not confused. Contrary to what the world demands we believe, we did not evolve into what we are now, wedevolved downward into our present state. Perfection was our birthright, but through
But like so many people in the ancestral health genre, I was sort of gobsmacked when I started to think in terms of, “How did we evolve and what were the selective pressures that shaped our physiological make-up, our nutritional requirements and things?” And that seemed like such a...
I sort of had a planner structure so I knew what my long term goals were, what I wanted to do with my life, and a breakdown of my top priorities throughout the day. I was in the city working with Cathryn, I’d pull it out to see all right what are we going to tackle today ...
Does it drive activation to long term retention? If so, we’re incentivized to give it away until activation is achieved. Does it drive lifetime value? If so, compare lifetime value gains vs. willingness to pay to determine if we should charge for it. ...
Seriously though, the “home-free” concept applies beautifully to RVers. We do love adventure and freedom and travel, more than we love a big house and a yard and a set place in the world. The term homeless naturally implies a lack or deprivation — someone who wants a house, but can...
Technology continues to evolve, and what was astonishing back then can look old today. “But, if I go into a museum and I look at these paintings that are literally 500 years old, I still think, ‘Oh, my God, that looks amazing,’" he says. “That's the...
First, in the current political climate, the term “loyalty” frequently comes up and is often labelled a “virtue.” Loyalty isn’t a Stoic virtue, and in fact I wonder if it’s a virtue at all or it is just tool to keep people under control. Historically, people have often done ...