Discover ways to grow your business, including tips for writing a business growth plan, factors that may impact growth, and how to measure business growth.
a book chronicling the erosion of the relationship between companies and their workers, says that “Starbucks did a great job of promoting the image that it’s better than most employers, but now that the curtain has been pulled back by their own workforce...
Answering the shoppers’ unique requirements is one of the most foolproof ways to grow and maintain the customer loyalty count. Something conveniently possible through the blend of artificial intelligence and customer experience. Several reports suggest that customers would be a lot more loyal to the ...
Understanding how to encourage & build brand loyalty could mean the difference between meeting/missing your revenue targets. Learn how here.
But, how did it do so? It’s simple ─ if customers feel heard, it instantly boosts their satisfaction level. In 2008, Starbucks introduced a customer feedback-centric campaign,“My Starbucks Idea.” The website aimed to boost customer engagement and provided a platform for customers to share...
We thought if we did that we'd have a nice little side hustle. This really wasn't intended to be full-time work when we launched and we actually got to that 200 number our very first month. So, in September of 2013, we sent out 216 boxes. Me and my two friends, my co-founders...
Did you repurchase? Did you escalate the situation? You may have been so unhappy you left a negative public review. And, as a business owner, you know how important it is for companies to handle these situations properly. But getting negative feedback is not the end of the world. It can...
Finding the perfect image for your logo symbol can be a challenge, especially if you’re a fairly new brand. Not only are you likely to grow, change and add new products as time goes on, but it could also take time for customers to recognize your logo and connect it to your brand. ...
Did you know thatSIEGEL+GALE,a brand strategy and design company, has a trademark for ‘Brand Voice’ as the company originated the term? Brand Image Brand image is intertwined with brand experience. If the experience is fantastic, it will positively impact the brand image, attracting more pros...
a large scale—think Silicon Valley. The hopes are to innovate with a unique product or service and continue growing the company, continuously scaling up over time. These types of companies often require investors and large amounts of capital to grow their idea and expand into multiple markets....