They didn’t do enough to get people to switch to Pepsi as their default cola. Imagine yourself a loyal Coke drinker, taking the Pepsi challenge, and (quite to your utter shock) picking Pepsi. You leave the mall, maybe buy a Pepsi to try it out sometime in the next few days making ...
Microsoft, Adidas, Netflix, Pepsi—at first glance, these brands might not seem to have much in common, besides being household names. But they all owe their success to one undeniable factor: a strong, recognizable brand that resonates with audiences worldwide. When consumers see their logos...
but PepsiCo India took a unique approach by merging health with philanthropy. Through its “Move for Good” initiative, the company not only encouraged its employees to get active but also made their steps count towards fighting hunger globally. Every step taken by PepsiCo employees meant a meal...
A few approaches to choosing a brand name include the following: Make up a brand new word (e.g., Pepsi). Reframe a word unrelated to your industry or product (e.g., Apple for computers or Maple for health care). Use a suggestive word or metaphor (e.g., Buffer). Describe it liter...
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I’ve done crossfit and true it did help me lose weight but at great health expense – my adrenals are shot from it. Told that hashis patients need to do moderate exercise and xfit can be extreme at times- though I miss it. I had a hashis flare last year so bad that all I cou...
But in the 1960s, Pepsi made a play for baby boomer business with its "Generation Pepsi" campaign. The most enduring release during that period was 1964's Diet Pepsi (first test-run as "Patio" in 1963), the first diet cola from the brand. Diet Rite and Tab were already on the ...
Here’s a great example from Pepsi, sharing a promo code that offers some kind of freebie or savings surrounding the brand’s latest co-branding partnership. Think about the ways that you can implement these tactics in your own social media strategy. 7. Share user-generated content Customers ...
It’s like being a Coca-Cola or a Pepsi. They met me as an actor and they know I make music, but they saw me in a certain light and as a certain brand. It takes time to transfer over and introduce new flavors to the consumer. I’m being patient with my fans, and I...
Today, the logo only has the Starbucks Siren figure and no name — a tribute to its recognizability. Image source: Starbucks Pepsi: Pepsi has reinvented its brand font and design several times, primarily sticking to its signature red and blue colors. Formerly known as “Brad’s Drink,” ...