Your slogan can serve as your private motto or philosophy. It can be words you want to live by. Just as a company has a slogan, it can create its slogan. Below are some examples of corporate slogans or mantras. Nike –“Just do it.” Sony –“Make Believe.” Harley Davidson –“Am...
Make it a metaphor, just like Red Bull did: “Red Bull gives you wings.” Adopt your customers’ attitude, like this unforgettable slogan from Nike: “Just do it.” Speak to your target audience, like this example from Cards Against Humanity: “A party game for horrible people.” Try ...
Seriously, if you want to know how to come up with a killer business slogan, you can take a leaf out of Nike’s book. The short motto has all the qualities of a great slogan (creative, simple, catchy, and memorable). It’s also versatile, working just as well in different advertisin...
A slogan is a very brief, often memorable phrase that people primarily outside of your company can remember. Utter a great slogan such as "Just Do It" can invoke memories, commercials, logos, brand ambassadors, and emotions through asuccessful ad campaign. Although a mission statement is brief...
Nike is a powerful brand with enormous advertising potential. 2. Apple - "Think Different" When IBM announced a “Think” slogan, so Apple announced their new campaign in 1997 with its slogan “Think Different” created by advertising agency TBWA....
Its all about your portfolio and who you have become. If Donald Trump made that Nike swoosh live on TV, and someone cleared it up nicely in Illustrator, the worth is great because of Trump. If a high school graphic designer did the same thing live in front of his family it’s worth ...
Slogan placement If your logo has a slogan, it will almost always appear below your company name. But will it be centered or left-justified? In a different typeface than your wordmark? Depending on the length of your slogan, you can test different options to see what looks best. ...
While your positioning statement is for internal purpose, your tagline is for external purpose — its customer facing, but your tagline should be aligned with your positioning of course. So now, what’s the difference between a tagline and a slogan? Slogans are similar to taglines, but they’...
When to use emblems:Emblems can also give you the space you need to add a slogan that reflects your brand’s message. When creating an emblem, take into account that due to their intricate details, this type of logo can be less versatile and doesn’t always work well on a smaller scale...
but it was quickly criticized for its insensitivity. Nike pulled the ad, but the “Just Do It” slogan lived on and became one of the most iconic and successful advertising campaigns in history. In recent years, Nike has repositioned the “Just Do It” slogan to appeal to a new generatio...