"Five years ago, Alo and Vuori were ... nothing burgers, and that's when Lululemon was growing 20% a year, whatever it is, or more. Today, you look at the numbers and you're like, wait a second, the business is flat," said Konik,referring to Lululemon's largest market, the A...
1. Lululemon Lululemon was one of the first brands to recruit long-term ambassadors – and their brand ambassador program is still going strong. The goal of Lululemon’s ambassador program is to provide feedback about the brand’s product and help with social impact programs. It also encoura...
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“Whenever I get a stitch or really short of breath, I’ll slightly slow down, take 5 full deep controlled breaths and make sure I exhale all the air of each one. Since working with Lululemon, I’ve started to think more about mindful meditation with running.” ...
Every social media manager knows that behind every brand meme are multiple strategy discussions and layers of internal approvals—and sports is no exception. So how did the White Sox get buy-in for a relatable and self-aware social media strategy that navigated on-field challenges? To put it...