Moreover, the colonel likened KFC’s mashed potatoes to wallpaper paste and its gravy to sludge. 1960s Kentucky Fried Chicken restaurant exterior in 1969 Still feisty at 86, and still traveling a quarter-of-a-million miles a year as KFC’s goodwill ambassador, Sanders...
But increasingly, as foreign observers have noticed, “chicken” to the Chinese, at least those who live in the cities, means what’s served at KFC. Since the first drumstick was dipped into a fryer in Beijing in 1987, the chain has opened more than 3,000 branches around the country, a...
My younger brother, every single meal, would get it straw and chew the end paper off it and shoot it right in my face across the table….and every single time, I forgot that he was going to do it!!! It used to make me so mad when he did it, but now it’...
OFD platforms comprise two broad mechanisms of operations: (a) platform/aggregator-to-customer delivery (e.g., GrubHub, DoorDash), and (b) restaurant-to-customer delivery (e.g., KFC, Dominos). There is no doubt that OFD platforms have become quite popular during the past few years (Ray...
We’d all like our brand to be a household name and communicate everything we stand for. Learn how to choose the perfect brand name.
Example: “KFC: It’s finger-lickin’ good.” Slogan A slogan is a short, memorable phrase associated with a specific marketing campaign, rather than the whole brand. Example: Apple’s “There’s an app for that.” Elevator pitch
#9 How Did You Find The Time to do This? Lots of People Say They Don’t Have Time. Yeah that’s right, even for me sometimes I had to force myself to go exercise even when I was tired. Sometimes I would get back home, too exhausted to eat or even sleep, so I would go strai...
Just like KFC, if a mistake impacts your customers en masse, you may need to widely share a more general apology letter. Here’s a template to get you started: Dear[Customer Name/Valued Customers, etc.], We sincerely apologize for any inconvenience you may have experienced due to[issue]....
Nick Cimino, however, calls Clinton home. What could've been potentially the next national chicken franchise to compete with the likes of KFC and Popeye's instead turned out to be a miserable failure compounded by ego, greed, and a reality TV star's lack of knowledge about the restaurant ...
How did Arby's get its name? The meaning behind the name of fast food joint, Arby’s, actually has nothing to do with roast beef. Find out how it really got its name and how it has been breaking the mold of fast food norms since 1964. Arby’s: It’s a name that conjure...