“The ‘E’ in ESG is where you get the most bang for your buck and is the most critical metric,” says Mark Stout, CEO of energy efficiency consultancy Apollo Energies. While many aspects of ESG reporting can benefit a company, Stout explains that “none of these efforts affect revenue ...
While ESG is likely to evolve both in substance and name in the coming years, its underlying impulse is here to stay. Here’s how companies can take a more systematic and rewarding approach to ESG.
Did you know it costs five times as much to attract a new customer than to keep an existing one1? Some say even more. So losing customers – and having to replace them – will damage your bottom line and hinder your growth. On the other hand, if you can keep your existing customers...
2. Identify your target audience You need to really understand your target customers to identify growth opportunities. A good place to start is by analyzing your current customers’ behaviors: What are their key pain points and challenges? How did they find your business? Which of y...
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The best way to do this is to start relatively small and then to scale up in the future. Using automated tools also simplifies this process. ESG factors don’t just indicate how much ‘good’ a company does in the world; they are a notable predictor of financial performance. As the ...
Corporate leaders are also facing increased regulatory pressure on ESG issues. The EU now requires importers to report the entire greenhouse gas footprint for certain materials they bring into the bloc and will soon start assessing a carbon tax on imported goods. It’s also preparing to ban impo...
How did the supply chain issues start? The global supply chain issues started as a result of the COVID-19 pandemic and have continued with the Russia–Ukraine conflict, economic downturns, and geopolitical unrest. Many retailers are still recovering from the impact pandemic lockdowns had on thei...
How is Generative AI transforming ESG strategies of companies? Generative AI has the potential to offer transformation opportunities to businesses on their sustainability journey. From ESG reporting to ensuring compliance, from attaining operational efficiencies to gaining relevant insights, Generative AI...