A growing body of research has examined the efficacy of influencer marketing and how social media influencers (SMIs) produce influence through strategically manufacturing authenticity and relatability. Less clear, however, is what benefits consumers derive from influencers and how they incorporate ...
Partisan Provocation: The Role of Partisan News Use and Emotional Responses in Political Information Sharing in Social Media Citizens increasingly rely on social media to consume and disseminate news and information about politics, but the factors that drive political information... A Hasell,BE Weeks ...
How social media change the way we consume news and reduce partisan selective exposure. Paper presented at the Midwest Political Science Association annual conference, Chicago, IL.Messing, Solomon, and Sean J Westwood. 2011. "An Era of Social Media Effects? How Social ...
At the very least, there has to be more honesty about what a career online really looks like, and the damage that influencing can cause to creators and consumers alike. A Safer Scroll How you can work toward a healthier existence in the online world. ►Start with an audit Examine your ...
Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...
Brand awareness on social media is the degree to which consumers recognize and remember a brand through its social media presence or activities. It's more about creating a positive brand perception through: Consistent delivery of valuable content Meaningful audience engagement Consistent branding Strategic...
The results show that exposure to sustainability content on social media affects both sustainable habits and sustainable consumption behaviour. These three factors influence the propensity to promote sustainability-related issues on social media and should, therefore, be considered to be antecedents of sust...
Using Instagram as part of your nonprofit social media marketing strategy is an effective way to get your message in front of specific audiences and build your nonprofit brand in a highly visual medium. Instagram posts, stories, and ads are bright, crisp, clean, and clickable. In addition to...
What factors influence consumer confidence? Using GWI Zeitgeist in September 2022 and October 2024, we asked consumers what influenced their economic outlook the most, and what would increase their confidence in the economy. In 2022, consumers said that seeing day-to-day changes in their life li...
No, we’re not talking about the social platform called “Be real”—we mean be authentic. With social media becoming so ubiquitous and audiences becoming increasingly savvy to marketing and sales tactics, brands can no longer rely on superficial content. Consumers are looking for honesty and aut...